Co-financed by:
Designation
INOVAÇÃO PRODUTIVA
Project Code
Centro-02-0853-FEDER-047533
Main goal
Reinforce competitiveness of SMEs
Region of intervention
Centre
Entity
Mário F. Rino, Lda
Date approved
07-01-2021
Start date
01-02-2020
End date
31-01-2022
Total eligible cost
827,849.49 euros
EU Funding – FEDER
314,011.88 euros
Project summary
The investment project aims to consolidate the process of company growth and development in the scope of modernisation and technological innovation for international markets. This project will focus on production investments that profoundly change the existing production process with innovation via technological advantages that do not exist in the sector in the national market and are essential to the internationalisation process, with the consolidation of their productive dimension, with production means that are more effective and efficient, using Industry
4.0 technologies. This project implies the modernization of production structure via automation and robotization of tasks, allowing for improved production flexibility in company’s response capacity, and increased diversity and differentiation, which are essential criteria to company competitiveness and consolidation in international markets.
Strategic Objectives of the project
- Consolidate leadership in the national and European markets of outdoor furniture, particularly barbecues, parasol bases, and other complementary elements.
- Consolidate the internationalisation process by diversifying sales methods, markets, and customers, with international promotion.
- Be recognised as one of the world’s largest outdoor furniture manufacturers, with a varied offer by incorporating design, diversified, high-quality materials and innovative technological solutions.
- Innovate the production process sustainably, with automation and robotization, in the short/medium term, to increase production capacity
- Offer excellence by creating and continuously developing new innovative product lines, characterized by the design, quality, and technological innovation, diversification, and differentiation.
- Promote an on-line store in the EU.
Co-financed by:
Project Title
Internationalisation for sustained expansion and modernisation
Project Code
CENTRO-02-0752-FEDER-013632 | CENTRO-04-3560-FSE-013632
Main Objective
To enhance the competitiveness of small and medium-sized enterprises
Intervention Region
Centre
Beneficiary Entity
Mário F. Rino, Lda
Approval date
26/01/2016
Start date
01/10/2015
End date
30/09/2018
Total eligible cost
222.148,53 euros
Financial support from the EU
FSE: 4.872,21 euros | FEDER: 96.834,70 euros
Project summary
The internationalisation project is characterised by the inclusion of a set of actions to be taken and by the acquisition of a set of resources to increase the company’s market exposure. As a result of the internationalisation project, the company expects to increase sales in foreign markets by 7% and capture 8 new foreign markets.
The internationalisation actions contained in the project help increase the visibility of the company and its products in international markets and strengthen its presence in the markets in general and with customers in particular, with innovative and effective services and with the use of ICT. The project strengthens qualified human resources and trains existing human resources, with the means to achieve greater product value and differentiation, particularly the creation and international registration of trademarks, and specific certification for two markets. With this internationalisation plan, the company will consolidate the internationalisation process in existing markets and capture new markets and will ensure the growth in turnover to achieve sustainable profitability.
There are also plans for training in Spanish to improve communication with the company’s most important foreign market.
Strategic Objectives of the project
- to lead the European barbecue market
- to concentrate the whole business in one single space in order to maximise the efficiency of the overall industrial process
- to diversify the offer with the creation and development of new product lines
- to excel in the supply of products, prioritising quality and design
- to consolidate the internationalisation process with the capture of new markets and new customers
- to be recognised as one of the world’s leading barbecue manufacturers with its own distinctive design
Co-financed by:
Project Title
Qualification reinforces the capability of expansion and modernization
Project Code
CENTRO-02-0853-FEDER-013823
Main Objective
To enhance the competitiveness of small and medium-sized enterprises
Intervention Region
Centre
Beneficiary Entity
Mário F. Rino, Lda
Approval date
02/02/2016
Start date
01/10/2015
End date
30/09/2017
Total eligible cost
92.200,58 euros
Financial support from the EU
FEDER – 41.490,26 euros
Project summary
The project provides the reinforcement of laboratory skills aiming to qualify the company for development and engineering of products which bring a competitive advantage within the context of domestic and foreign competition. The acquisition of new specialized design services and technical services for industrialization, applied to the development of new models, is essential for the marketing strategy associated with the progress of the activity for leadership in Europe and significant notoriety globally.
The project also provides for the hiring of a highly specialized technician to support production, planning, control and quality. The waste treatment perspective is another component of the project that contributes to the ecological sustainability thereof.
These investments allow for reinforcing the standards of quality of the offer, improving the internal efficiency, ensuring a highly innovative offer and, as such, it is highly differentiated and contributes to the overall sustainability of the Mario F. Rino, Lda. industrial project.
Strategic Objectives of the project
- to lead the European barbecue market
- to concentrate the whole business in one single space in order to maximise the efficiency of the overall industrial process
- to diversify the offer with the creation and development of new product lines
- to excel in the supply of products, prioritising quality and design
- to consolidate the internationalisation process with the capture of new markets and new customers
- to be recognised as one of the world’s leading barbecue manufacturers with its own distinctive design
Co-financed by:
Project Title
Consolidation of Internationalization
Project Code
Centro-02-0752-FEDER-042384
Main Objective
To enhance the competitiveness of small and medium-sized Enterprises
Intervention Region
Centre
Beneficiary Entity
Mário F. Rino, Lda
Approval date
04-03-2019
Start date
01-02-2019
End date
31-01-2021
Total eligible cost
359.483,28 euros
Financial support from the EU
FEDER: 161.767,48 euros
Project summary
With this investment project, the company intends to reinforce its position with the countries to which it currently exports and to diversify its target markets, in a scenario of consolidation of its growth and positioning in foreign markets.
Underlying this project is the diversification of sales modes and the strengthening of its presence in international markets, enabling the company to internationalize with new media, new human resources, enhancing e-commerce.
The internationalization plan is a consistent and robust response in the company’s current life cycle that will strengthen identified critical areas with the support of new technologies and innovative approaches that will deliver a higher level of satisfaction to its target audiences.
Strategic Objectives of the project
- Consolidate leadership in the European barbecue market;
- Consolidate the internationalization process, diversifying the modes of sale, increasing sales in current and existing customers and conquering new markets and new customers;
- To be recognized as one of the world’s leading manufacturers of self-designed barbecue, with technological innovation, offering differentiated products.
- Innovate production process, with automation and robotization of tasks in the medium term, to increase production capacity and increase productivity of technical means of production and personnel;
- Diversify the offer with creation and continuous development of new product lines;
- Be excellent in the offer, and spread it internationally, giving primacy to design and quality.
- Streamline online shop in the EU.
